Examples of patient research conducted by Darmah

Oncology Patient focus group discussions

Darmah market research conducted a series of focus group meetings with cancer patients. This research was on behalf of a major pharmaceutical client.

The objective of the focus groups was to improve the understanding of the experience of patients living with cancer, their path to diagnosis, their healthcare experience, what was good and what could have been improved. 

Feedback from the focus groups did inform the client company ‘patient advocacy’ and ‘policy’ initiatives as well as identifying areas for collaboration in the future.