VOICE OF THE CUSTOMER - ONCOLOGY

We help client companies bridge the gap towards CUSTOMER centred solutions.

The Oncology Syndicated Market Research is carried out on an annual basis with Oncology Healthcare Professionals.

Now in its 5th year, this comprehensive report is a useful reference to Pharma companies who liaise with Oncology HCPs. Because we have been doing this research for 5 years, we have been able to capture trends over this time and extrapolate findings.

The oncology landscape has changed dramatically in recent times. New developments, new technologies, better diagnostics and reporting continue to evolve to make the oncology landscape even more complex to navigate.

This report provides insights in key areas such as HCP challenges, where they access information, what influences their decisions to prescribe, and what exciting developments they look forward to. The report also looks at the leading Pharma companies with whom these HCPs engage, and the attributes of these companies.

The healthcare landscape has changed significantly following a period of unprecedented disruption due to COVID19. With limited access to stakeholders by Pharmaceutical REPs, this report had been invaluable to enable access to views and opinions from these important stakeholders.

The research is based on a combination of qualitative and quantitative methods.